Updated: Dec 27, 2022
There are nearly 3 million apps on Google Play Store, and new apps are being built and added every other day. This is mainly because we can never have too many apps; there will always be demands for apps. In this digital era, businesses and individuals are regularly looking for apps that will fulfill their needs and make their lives easier.
If you are one of those providing this need and asking, “how can I sell my Android app?” it is only fitting. You deserve to make a substantial profit if you sell an Android app, just like any other manufacturer or retailer. But how? “How can I sell my Android app?” That is the million-dollar question that we will be addressing in this article.
And without further ado, let’s look at the different ways to sell a mobile app.
Sell on Google Play Store
Although you can sell an Android app on other platforms, the Google Android market is one of the most effective ways to sell your mobile app. It has a large community of users who consider the Play Store a go-to platform when searching for an app to fulfill a need. So, selling on Google Play Store will increase your chances of being found.
However, due to the large community of users on Google Play, there are also many apps on the platform, so the competition is stiff. Several apps offer the same functions as yours. So, you have to find a way to stand out.
You can either publish a free version and make money in other ways or outrightly sell on Google Play Store. But as we mentioned above, the competition will be even stiffer because there will be numerous free versions of that app. You must provide a unique and high-value experience if you want users to choose yours over others.
Also, note that you must purchase a Google developer account for $25 to publish on Play Store.
Another effective way to sell an Android app is to make it available free and include in-app advertisements. In fact, this is one of the most popular ways app developers make money from their apps. However, it is not as welcome on the user’s side because ads are usually disruptive. And users have been known to uninstall apps because of the ads.
Therefore, if you want to include in-app advertisements, you need to make sure it is not too disruptive - use them in moderation, make sure they are correctly displayed, and you can also create a reward-based model. In this case, you reward users for viewing the advert.
In-app purchasing is also a popular method employed to sell a mobile app. Again, the app is usually made available for free, and then certain features are sold within the app. This is especially common with game developers. For example, they may sell certain parts of the game or certain weapons needed to advance.
In-app purchasing can also be used as a freemium plan where some fundamental aspects of the app are free for all, but if you need more advanced features, you will be required to pay for them.
Get Sponsorship to Sell Your Mobile App
This is not so common, but it is also a great way to sell a mobile app. If you want to know how to sell an Android app, consider getting sponsorship to sell your mobile app. Sponsors can cover specific aspects during and after the app development. They can cover the cost of developing or marketing the app after publishing.
Sell an Android App to Investors
Similar to the above, you can consider selling your Android app to investors, including Google. Certain investors - sole investors or tech companies - may be interested in purchasing your app if you create a high-value app that yields or has the potential to yield high returns.
Sell the Source Code of Your Mobile App
Tips to Make High Profit from Your Android App
Sometimes, using an app shows you that the developers did not do their homework, so they don’t understand their target audience. Before you develop your app, research the audience-know their needs and pain points. This is so you can incorporate the functions they’d appreciate into your app.
You should also research how to market and monetize your app to your unique target audience. Find out what will appeal to them and employ that in creating your marketing and monetization strategies.
Develop a High-Value App
You are only likely to make money when you sell an Android app if it is a high-quality app. It doesn’t matter how much marketing you do; if your app is not providing value, you will run at a loss. So, don’t be in a hurry to publish; do extensive research on your audience, study competing apps, and create an app that answers the needs of the people. When people see you can provide value, they’d be more willing to pay for it.
Market Your App
You can have the most fantastic app in the Google Android market or the whole app market, but if you don’t let users know you exist, they may never find you. There are so many apps in the market, and it is possible to be lost in the numbers. So, you have to develop an aggressive marketing plan that will put your app in the faces of those who need it.
Like every other business, app development is not a walk in the park. That doesn’t mean selling a mobile app and making a profit is impossible. When you have hacked how to sell an Android app, it is quite lucrative. You need to know and employ the tips discussed above on how to sell a mobile app. Also, you need to find technology-driven app appreciation companies like Top-Apps that can guide you through the process.